Ep 110 Thriving in a Cash-Based Practice with Dr. Cheruba Prabakar

What happens when a gynecologist leaves the security of a corporate job to start a cash-based surgery practice? Dr. Cheruba Prabakar shares her journey of determination, networking, and collaboration, finding fulfillment in practicing medicine on her own terms. But just when success seems within reach, a shocking moment leaves her questioning everything. What will happen next? Find out in this episode of the BOSS Business of Surgery Series Podcast.

In this episode:

  • Discover the liberating journey of a cash-based surgery practice.
  • Master the art of networking for practice success.
  • Unlock powerful marketing strategies for maximum visibility.
  • Embrace collaboration for unparalleled success in your practice.
  • Reap the rewards of transitioning to a cash-based practice.


The key moments in this episode are:

00:00:02 - Introduction

00:00:30 - Reflection on the First Year

00:02:07 - Motivation and Goals

00:04:29 - Embracing Change

00:04:57 - Challenges and Lessons Learned

00:15:21 - The Bold Step of a Cash-Based Gynecology Practice

00:16:40 - Leveraging Transferable Skills and Flexibility

00:18:07 - Thinking Creatively and Overcoming Conditioning 00:19:52 - Entrepreneurship as an Antidote to Burnout

00:21:12 - Overcoming Patient Objections and Providing Value